Black Bourbon Society and Up In the Air Life have collaborated to bring you “The Kentucky Bourbon Experience”. This exclusive four-day weekend is a unique bourbon learning experience featuring Maker’s Mark.   The Kentucky Bourbon Experience kicks off with a grandiose rooftop Welcome Reception overlooking the city of Louisville while you enjoy a bourbon tasting paired with appetizers.  Saturday features a VIP tour at Maker’s Mark Distillery  where you will see first-hand how whiskey is made and learn a few secrets along the way.  Our Farewell Brunch is a Kentucky Derby inspired day party with delectable food pairings and bourbon tastings.  Join us for an unforgettable weekend and bring a suitcase big enough to take home all of their rare bourbon finds!


Welcome to Louisville, KY!  Today’s Welcome Reception is situated on a rooftop where you will overlook the city as you lounge and indulge in your first taste of the Black Bourbon Society Experience.  Tonight, let’s get inspired about Bourbon, connect with new friends, and get ready to expand your knowledge of America’s Native Spirit.  Tonight, you are officially a member of the Black Bourbon Society!  We’ll have your pristine membership cards ready for you onsite.


Today is the big day to visit the Maker’s Mark Distillery. We’ll start our day off with Bourbon and donuts paired with breakfast at the hotel.  After breakfast, we’ll be escorted to Loretto, Kentucky on a luxury coach for our VIP Tour Experience. On this behind the scenes tour, you’ll learn about the history of Maker’s Mark, the making of whiskey and some other secrets along the way.  After our tour you’ll enjoy a delicious farm-to-table lunch in the beautifully renovated Distiller’s House, Star Hill Provisions. We’ll experience hands-on Maker’s Mark wax dipping and much more. This evening will end dancing the night away with Louisville’s favorite party crew, Bourbon & B-Sides in downtown Louisville.


Enjoy a quick breakfast at the hotel as you rest up, and get ready for the grand finale. This private Kentucky Derby inspired Farewell Brunch, sponsored by Marker’s Mark, will be held at a secret location.  Bring your bowties and derby hats!  Be prepared for the ultimate bourbon brunch experience featuring traditional derby cocktails, delectable food pairings, and derby themed activities. Bring your A-game for an opportunity to win ‘Best Dressed – Derby Attire’. Trust us, there’s a prize involved!


As you head out today, we’ll provide bubble wrap to make sure your bourbon goods get home safely.  Farewell, safe travels home, and see you soon!

Up In The Air Life Virtual Concierge prior to the trip

Black Bourbon Society + Up In The Air Life Onsite Staff

3  Nights at an upscale Hotel including breakfast

A Welcome Reception

A VIP Tour at Maker’s Mark

Farm to table Lunch after the VIP Tour

Hand-on Maker’s Mark Wax Dipping

Shopping Experience at Maker’s Mark

Exclusive Surprise Bourbon Tasting Experience

An evening party with Bourbon & B-sides

A Farewell Derby Inspired Brunch

Black Bourbon Society + Up in the Air Life Signature Swag Bag

Access To The Up In The Air Life Trip App

Private Facebook Group

Roundtrip Flights To Louisville, KY

Airport Transfers

Activities and Meals not indicated on the itinerary

Tips And Gratuities